The Unified Customer Experience – 5 Things To Focus On

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In today’s technology landscape, your customers’ attentions are divided across multiple channels, platforms, and devices—and as a result, your marketing strategy may be just as splintered.

Customer Experience should be your number 1 priority. This makes getting noticed in a crowded landscape much harder for your business. But you can increase your company’s visibility, heighten brand awareness, and capture more sales with a unified customer experience. Check out this great article from McKinsey & Company.

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3 Ways To Captivate Your Audience: You Only Have 8 Seconds

Captivate Your Audience

Every marketer knows that the average human attention span is short—but just how short is it?

Remember – You’ve only got 8 Seconds to captivate your audience. According to recently released data from Statistics Brain, people pay less attention than goldfish, because the human attention span is down to a mere eight seconds (compared to nine seconds for a goldfish). Read More

6 Ways To Clarify Your Message and Boost Your Marketing Power

marketing power

Marketing Power – Did you make any business resolutions for the New Year?

Whether you’re gearing up for a new product release or settling in for the long haul with a mature business model, there’s always room for growth and improvement.

Informatix offers a range of services customized to suit the needs of real businesses just like yours. Whatever your goals might be the following marketing and customer support tools can make a world of difference in how your clients relate to you—and how much revenue you earn this year.

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Using Stock Photos Legally

Using Stock Photos Legally

Stock photos are a great way to make your website, blog, newsletter, and other marketing materials stand out. However, if you’re not aware of the legalities surrounding the use of stock photos, you could find yourself having to take down the photos and start over with your website—or even paying hefty fines.

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Top 6 Proven Under-the-Radar Marketing Tactics

marketing tactics

When you hear the word “marketing tactics”, what’s the first thing that comes to mind?

If you’re like most business owners and managers, you’ve probably got one main marketing initiative where you focus the bulk of your time, money, and energy. Check out this great article about Marketing strategy vs tactics – why the difference matters.

Some companies might have two, three, or even four marketing tactics, but most of those approaches are separate elements that focus on different demographics or products.

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