Marketing Automation

Moving at the speed of strategy

How much of your workday is spent performing the same repetitive tasks over and over? The answer may surprise you. From sending satisfaction surveys to monitoring website performance to communicating with customers and prospects, there are certain functions that have to get done, but not necessarily by you.

Combining the latest technologies and innovative strategies, we can automate your most tedious and time-consuming tasks, giving you revenue-boosting results along with the freedom to focus on business development and client service.

Our automation services turn your marketing campaigns and client communications into controlled, measurable processes, relieving your burden and giving you priceless peace of mind. Plus, detailed metrics give you a quick visual snapshot of exactly what was completed.

How It Works

Review & Analysis: We'll start by evaluating your current business marketing processes, pinpointing inefficiencies or missed opportunities, and providing our expert recommendations for streamlining through automation.	Process Execution: Based on our findings and recommendations, we'll implement automated solutions to replace your manual, disparate systems and processes.
Metrics & Benchmarking: Without the proper reporting mechanisms in place, it's impossible to gauge the efficiency and productivity of your processes. We'll provide tangible measurements that can be presented to management and used as a comparison tool for future improvements.	Monitoring & Maintenance: Effective process optimisation involves more than just one round of improvements. As your business changes and grows, we'll continually review your processes and make any necessary changes to overcome new challenges and seize new opportunities.

Automation In Action

Customer survey emails: Are you physically sending out survey requests to current and prior customers? In addition to consuming valuable time that could be spent elsewhere, these manual communications create a larger margin of error and a bigger risk of missed opportunities. We can automate the process so that survey request emails are triggered immediately upon completion of a sale. Once a survey is completed, you'll be notified of the results so you can act on them immediately.	Marketing email campaigns: Tired of spending valuable time building lists, sending emails, and monitoring performance manually? With automated email marketing processes, launching and managing campaigns is a breeze. You'll have full control over the rules and triggers governing your emails, and will have full visibility into the results of each campaign.
Email bounce management: No matter how carefully you assemble your list, the occasional returned email is inevitable. If you're manually routing bounced emails to the appropriate database manager for correction or removal, we can help. With our automated solution, bounced emails will automatically trigger real-time notifications to the correct person, ensuring that any necessary data clean-up is performed quickly and efficiently.	Live chat: Are you spending hours emailing customers back and forth, trying to pin down their issues or answer their questions? Is your customer service department inundated with phone calls? Want to find out why visitors are leaving your site before buying? Live chat provides a quick, cost-effective way to reduce support expenses, enhance the shopping experience, and boost revenue. In addition to allowing customers to initiate chats, we can set up automated message windows that are triggered by certain conditions, such as a user spending a certain amount of time on any one page or clicking through a predefined email link.
Real-time reporting: Smart analysis is critical to gauging the success of product launches and marketing campaigns. We'll create a digital dashboard where you can monitor the results—impressions, sales, revenue, and ROI—in real time and easily share them with key stakeholders in your organization.