Elevate your brand, one message at a time
What do you need to build a brand? The ingredients of a winning recipe encompass more than just a well-designed brochure, strategic print placements, and word-of-mouth advertising as well as email marketing.
In today's high-tech age, the most successful businesses are leveraging the power of the Internet, mobile communications, and other digital channels to stretch their reach far beyond what they ever imagined.
We use today's cutting-edge technologies to help you impact customers in creative, inspiring ways.
|Although Internet marketing is a large piece of the puzzle, we also focus on all other digital avenues to achieve the most profitable combination. We're well-versed in all areas of internet marketing, from email campaigns and SMS marketing to banner ads, professional email templates, web forms, auto-responders and landing pages.||Above all, we strive to achieve timely, cross-channel communications that will turn prospects into shoppers, and turn shoppers into lifelong customers. Our methods are interactive, cost-effective and—most importantly—they work.|
Email Marketing Software That Sings
When you think of an email marketing campaign, what's the first thing that comes to mind?
Maybe it's a new product launch, a survey to solicit feedback from customers, or an editorial newsletter. Although the gist of your message will vary, you want the recipient to do the same thing for each campaign:
|Open. Click. Convert. Repeat.
Your customers don't want to be sold—they want to be moved. An effective email campaign should emphasize how your product or service can make their lives better, why you're different from your competitors, and why they should act now rather than later. And all of this has to be summed up in one simple, concise message in a clean, compelling design that reaches the right person, at the right time.
Our campaigns are crafted to sell, without making your customers feel like they've been sold.
Email marketing is the most powerful, cost-effective, and low-risk way to:
Email marketing is both an art and a science. At Informatix, we've mastered both. Contact us today and let us show you how.
We use today's cutting-edge technologies to help you impact customers in creative, inspiring ways.
Check out our email marketing software's feature list here.
Email Template Design & Content
So you've built a solid email list and created a killer promotional strategy, and now you're ready to jump on the rooftops and announce it to all of your prospects and customers.
Not so fast—the difference between messages that get ignored and messages that get results is professional, polished design and copy. Anything less will make you look amateurish and do your business more harm than good.
At Informatix, our experienced digital designers and copywriters have the creativity and expertise to create communications that are impactful, inspiring, and aesthetically pleasing.
Below are just a few of the types of digital collateral we provide:
E-Newsletters:A polished, personalized HTML newsletter is a great way to share information, announce special offers, and encourage customers to forward to a friend. We'll personalize your newsletter with your company's logo and colors, add high-quality content and graphics, and set up a distribution strategy based on your target customers' profiles.
Tired of spending money on stacks of print brochures that quickly become outdated? With our electronic template wizard, you can effortlessly create email brochures by clicking and replacing content and images as your offerings change. Choose from rich HTML and plain text.
Landing Pages & Web Forms:
Drive traffic from emails, newsletters, surveys, and e-brochures to well-designed landing pages and web forms. We'll customize your forms to include your logo, colors, and other branding elements. It's never been easier to capture essential customer information and build robust databases to use for future campaigns
The electronic equivalent of direct marketing, auto responders are one of the most effective ways to turn casual interest into real profits. When a prospective customer fills out a contact form, signs up for your newsletter, or sends a product-related inquiry, an automated email can be sent to encourage them to act. We'll design a series of custom auto responders to build credibility and consistency for your brand.
People love talking about themselves—and when you ask your customers to do it, you'll gain priceless information that will help you hone in on your target market and deliver exactly what they want. At Informatix, we specialize in the creation of customized survey forms and supporting databases, giving you immediate access to critical consumer information. Comprehensive reports, automatic thank-you emails, and Excel exports are also included in our survey package
Whatever type of communication you need, we'll complement the design with compelling, polished copy that creates a sense of urgency and compels recipients to act.
List Management: Merging Quantity & Quality
Just as a shiny red Corvette can't hit the open road without a tank of gas, the best-looking email campaign won't make an impact without a robust, high-quality database. Your email list is what fuels each campaign, ensuring that your messages hit the right targets to achieve the desired results.
Building and maintaining an email list can be a time-consuming, tedious process. Our comprehensive list management service makes it easy, giving you the data you need to maximize your ROI, saving you time and money while keeping you compliant with all spam laws.
We cover all the bases to ensure accurate, relevant contact information:
- List building: Increasing the size of your email database requires a creative, concerted effort. We use many different approaches to build your list, including "forward to a friend" links, opt-in forms for newsletters and notifications, special incentives, cross-channel promotions, and affiliate links. You can also seamlessly import your existing contacts into our system and create multiple lists for targeted geographical campaigns.
- List cleansing/validation: More is good, but when it comes to your email list, quality trumps quantity every time. Our data cleansing services ensure that all contact information is complete and accurate, eliminating bounced emails and improving the effectiveness of your campaigns. We also perform full de-duplication and merging of records to ensure data integrity.
- Opt-ins and unsubscribes: Although our ultimate goal is encouraging prospects to join your list, we understand the importance of easy, hassle-free unsubscribes. We give your contacts full control of the process with instant opt-in forms and one-click unsubscribe links. Customers can even update their own email addresses and personal information, saving you in administrative costs and resulting in happier subscribers.
- Bounce cleaning: Zero bounces is always our goal, but in the event of undeliverable emails, we'll provide instant notifications so you can make the necessary corrections or removals.
Digging Deeper: Email Analytics
To measure the ROI of any digital marketing campaign, it's essential that you gain a clear understanding of the metrics behind the message.
We'll provide you with detailed reports for each communication, including:
- Total number of emails received and opened
- How many links were clicked, and who clicked on them
- How many emails resulted in a conversion
- Number of emails that were forwarded to a friend
- Number of new subscribers, opt-outs, and bounced emails
Small-Screen Impact: SMS Marketing
Wouldn't it be great if your customers carried around their own personal billboards, ready to broadcast your targeted message at virtually no cost to you? They already are.
A whopping 2 billion people own mobile phones, and 94% of them read all text messages they receive. Not surprisingly, SMS (Short Message Service) marketing is quickly becoming one of the hottest digital advertising mediums. Can you afford not to cash in on this low-risk, high-reward opportunity?
At Informatix, our robust, intuitive SMS text messaging software is designed to help businesses:
- Boost sales and loyalty by advertising products, services, and special promotions with coupon codes
- Announce late-breaking news and offers to create a sense of urgency and intimacy
- Generate new streams of revenue through paid subscription services delivered through SMS
- Keep customers and clients informed with timely notifications and reminders
- Reach qualified prospects and customers who have specifically opted in to receive your text communications
Let Informatix show you how SMS marketing spells out success in all of these areas, and more.
Training That Gets Results
If your company prefers a more hands-on approach, we offer high-quality training programs to get your team up to speed on the latest Internet marketing strategies.
You'll gain the confidence and knowledge you need to handle critical operational tasks in-house. It's the best of both worlds: the experience and insights of a full-service eMarketing consultancy, coupled with the control and discretion of a dedicated internal resource.
Using practical techniques explained in plain language, our training programs teach you to:
- Build and manage a robust database of accurate, qualified contacts
- Create customer profiles and identify key market segments
- Collect invaluable customer data through web forms, surveys, and questionnaires
- Craft innovative, professional email messages targeted to your database segments
- Analyze campaign results and use them for informed future planning
Whether you're just learning the ropes or have been in the eMarketing realm for years, our training sessions will provide useful information to maximize the efficiency, effectiveness, and ROI of your campaigns.
First-Class Consulting: A Wealth of Experience
In today's challenging economy and turbulent corporate climate, more businesses are discovering the benefits of outsourcing their marketing functions. Partnering with an experienced, quality-focused consultancy could be the smartest thing you can do for your brand's exposure, confidence, and credibility.
When you work with us, we'll design a custom solution tailored to your eMarketing needs.
Our consulting services cover all aspects of the project lifecycle:
- Strategy & Planning: We'll meet with you to find out where you want to be, identify the best course to get there, and recommend the right strategy to keep you on track. The odds of success are increased through in-depth market research, customer profiling, and competitor analysis.
- Design & Execution: Once we have a clear idea of your goals, we'll craft an innovative campaign to achieve optimal positioning of your product or service. We'll manage all execution points, from data validation and list building to campaign scheduling and bounce back management.
- Post-Campaign Analysis: Not even the most carefully crafted campaign can be declared a success without the numbers to support it. We'll provide thorough reporting of performance metrics for each of your advertising communications.
We know the right questions to ask, we know how to decipher the answers, and we know how profitable online relationships are built. We'll craft a custom Internet marketing solution that will resonate with your target market, establish credibility for your brand, and set you apart from the competition.