Engage customers with interactive technologies
There's been a lot of buzz lately about e-magazines. So what exactly are they, and why do you need one? Modern companies—even small ones—are finding that these virtual offerings can dramatically boost business and improve their bottom line.
If you already print a traditional paper catalog or brochure to inform customers about your products and services, expanding to an electronic format can greatly increase the capabilities and flexibility of your marketing collateral.
Put special offers and savings at their fingertips
The second a paper magazine is printed, it's already dated. With an e-magazine, you have the freedom to make real-time updates to reflect changes in pricing or product availability. Your customers will enjoy the convenience of ordering directly from the Ecatalog and receiving instant confirmation. What's more, your virtual magazine will reach countless customers around the world, who otherwise would never have received the limited distribution print version.
Uses For EMagazines.
In the merchandising and advertising arena, ecatalogs are the wave of the future. For many businesses, they have replaced print brochures, magazines and catalogs altogether, while others have begun using e-brochures to fill the gap left by traditional marketing approaches as a way to increase exposure and expand market reach.
Although the potential uses are virtually limitless, below are some of the most common ways today's tech-savvy businesses are leveraging Emagazines:
Product Catalogs: An ebrochure or ecatalog can take the place of (or supplement) a traditional print catalog by offering information about your products and services, ordering instructions, and any other company details. One of the main advantages is that you can update an online catalog as needed to reflect price changes, special offers and promotions, or to remove or make note of out-of-stock products.
Online storefronts: If you sell products or services online, an Emagazine can dramatically increase order volume byproviding customers with a detailed, accurate, and professional presentation of your offerings, and inviting them to place orders directly from the virtual catalog.
Web marketing: Many of today's buyers prefer purchasing online, and will actively seek out websites that offer the products and services they need. An Ecatalog or Ebrochure is a proven, cost-effective way to attract more prospective customers to your site and turn browsers into buyers
E-catalogs aren't just for e-commerce stores and online businesses: they are essential tools for every company that wants to succeed by tapping into the lucrative online market. E-brochures allow you to access new prospects all around the world – and even in your own backyard – that might never receive your print brochure.
Benefits of Online Magazines
Why Outsource Your EMagazine?
Now that you understand the value in making an Emagazine available to your customers and contacts, it's time to determine the best way to go about creating one. Should you outsource it to a contractor, create your own e-magazine using customised software, or put up a basic PDF of an e-brochure that you can make with your regular word processor program on your home computer?
In order for an Emagazine or Ebrochure to perform for you, it must be fresh, appealing, targeted to your client base, and easy to use. In addition to learning about your products and services, prospective customers will use your e-magazine to assess every aspect of your online materials, often subconsciously, to determine whether or not your company is worthy of their business. The difference between a professional and a homemade e-catalog or e-brochure can mean millions of dollars gained or lost for your business – and it could be the determining factor of whether or not you get that next big client.
Why Choose Informatix?
If you've made the smart decision to outsource your Ecatalog, Ebrochure or Online Magazine we know you want only the best – and that's what we deliver. At Informatix, our passion is helping other businesses succeed through innovative digital marketing solutions, and we give each project the respect and attention to detail that we give our own materials.
Your company is unique, and you have your own individual gifts to present to the marketplace.
Informatix takes the time to get to know your business, allowing us to present your products and services in the best possible light. We'll draw on your strengths to create polished, compelling e-catalogs and e-brochures that will "wow" your customers and reel in new prospects. Not only will you see a boost in sales, you'll build a new level of professionalism and accessibility into your online business.