Email Marketing Services

Elevate your brand, one message at a time

What do you need to build a brand? The ingredients of a winning recipe encompass more than just a well-designed brochure, strategic print placements, and word-of-mouth advertising as well as email marketing.

We use today's cutting-edge technologies to help you impact customers in creative, inspiring ways.

Although Email marketing is a large piece of the puzzle, we also focus on all other digital avenues to achieve the most profitable combination. We're well-versed in all areas of internet marketing, from email campaigns and SMS marketing to banner ads, professional email templates, web forms, auto-responders and landing pages. Above all, we strive to achieve timely, cross-channel communications that will turn prospects into shoppers, and turn shoppers into lifelong customers. Our methods are interactive, cost-effective and—most importantly—they work.


When you think of an email marketing campaign, what's the first thing that comes to mind? Maybe it's a new product launch, a survey to solicit feedback from customers, or an editorial newsletter. Although the gist of your message will vary, you want the recipient to do the same thing for each campaign:

Open. Click. Convert. Repeat.

Powerful & cost effective

Email marketing is the most powerful, cost-effective, and low-risk way to:

  • Target new prospects and current customers with timely messages
  • Promote new products, services, and promotions
  • Build profitable, long-term relationships
  • Automate customer notifications
  • Send personalised notifications tailored to the recipient
  • Gain new insights about your customers
  • Increase sales and average order values
  • Drive more traffic to your website, retail stores, or other channels

Engage your customers

Your customers don't want to be sold—they want to be moved. An effective email campaign should emphasise how your product or service can make their lives better, why you're different from your competitors, and why they should act now rather than later. And all of this has to be summed up in one simple, concise message in a clean, compelling design that reaches the right person, at the right time. 

It's a science

Email marketing is both an art and a science. At Informatix, we've mastered both. Contact us today and let us show you how. 

We use today's cutting-edge technologies to help you impact customers in creative, inspiring ways.

Timely, relevant communications

When you leverage our powerful, on-demand email solution, your customers will receive timely, relevant communications that entertain, inform, and inspire. Our campaigns are crafted to sell, without making your customers feel like they've been sold.

Learn more about our email marketing services below.

Whatever type of communication you need, we'll complement the design with compelling, polished copy that creates a sense of urgency and compels recipients to act.

Email Template Design & Content

So you've built a solid email list and created a killer promotional strategy, and now you're ready to jump on the rooftops and announce it to all of your prospects and customers. 

Not so fast—the difference between messages that get ignored and messages that get results is professional, polished design and copy. Anything less will make you look amateurish and do your business more harm than good. 

Our experienced digital designers and copywriters have the creativity and expertise to create communications that are impactful, inspiring, and aesthetically pleasing.

E-Newsletters

A polished, personalised responsive newsletter is a great way to share information, announce special offers, and encourage customers to forward to a friend. 

We'll personalise your newsletter with your company's logo and colours, add high-quality content and graphics, and set up a distribution strategy based on your target customers' profiles.

Auto Responders

The electronic equivalent of direct marketing, auto responders are one of the most effective ways to turn casual interest into real profits. When a prospective customer fills out a contact form, signs up for your newsletter, or sends a product-related inquiry, an automated email can be sent to encourage them to act. 

We'll design a series of custom auto responders to build credibility and consistency for your brand.

Landing Pages & Web Forms

Drive traffic from emails, newsletters, surveys, and e-brochures to well-designed landing pages and web forms. We'll customise your forms to include your logo, colours, and other branding elements.

It's never been easier to capture essential customer information and build robust databases to use for future campaigns

Check out our email marketing design portfolio.

We'll craft a custom Internet marketing solution that will resonate with your target market, establish credibility for your brand, and set you apart from the competition.

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We'll work with you as little or as much as you like...

We know the right questions to ask, we know how to decipher the answers, and we know how profitable online relationships are built.

List Management: Merging Quantity & Quality

Just as a shiny red Corvette can't hit the open road without a tank of gas, the best-looking email campaign won't make an impact without a robust, high-quality database. Your email list is what fuels each campaign, ensuring that your messages hit the right targets to achieve the desired results.

Building and maintaining an email list can be a time-consuming, tedious process. Our comprehensive list management service makes it easy, giving you the data you need to maximise your ROI, saving you time and money while keeping you compliant with all spam laws.

 

We cover all the bases to ensure accurate, relevant contact information:

List building

Increasing the size of your email database requires a creative, concerted effort. We use many different approaches to build your list, including forward to a friend links, opt-in forms for newsletters and notifications, special incentives, cross-channel promotions, and affiliate links.

You can also seamlessly import your existing contacts into our system and create multiple lists for targeted geographical campaigns.

List cleansing/validation

More is good, but when it comes to your email list, quality trumps quantity every time. Our data cleansing services ensure that all contact information is complete and accurate, eliminating bounced emails and improving the effectiveness of your campaigns. We also perform full de-duplication and merging of records to ensure data integrity.

Opt-ins and unsubscribe

Although our ultimate goal is encouraging prospects to join your list, we understand the importance of easy, hassle-free unsubscribes. We give your contacts full control of the process with instant opt-in forms and one-click unsubscribe links.

Customers can even update their own email addresses and personal information, saving you in administrative costs and resulting in happier subscribers.

Bounce cleaning

Zero bounces is always our goal, but in the event of undeliverable emails, we'll provide instant notifications so you can make the necessary corrections or removals.


First-Class Consulting - A Wealth of Experience

When you work with us, we'll design a custom solution tailored to your eMarketing needs.

More businesses are discovering the benefits of outsourcing their marketing functions. Partnering with an experienced, quality-focused consultancy could be the smartest thing you can do for your brand's exposure, confidence, and credibility.

Our consulting services cover all aspects of the project lifecycle

Strategy & Planning

We'll meet with you to find out where you want to be, identify the best course to get there, and recommend the right strategy to keep you on track. The odds of success are increased through in-depth market research, customer profiling, and competitor analysis.

You can also seamlessly import your existing contacts into our system and create multiple lists for targeted geographical campaigns.

Design & Execution

Once we have a clear idea of your goals, we'll craft an innovative campaign to achieve optimal positioning of your product or service.

We'll manage all execution points, from data validation and list building to campaign scheduling and bounce back management.

Post-Campaign Analysis

Not even the most carefully crafted campaign can be declared a success without the numbers to support it. We'll provide thorough reporting of performance metrics for each of your advertising communications.


Training That Gets Results

If your company prefers a more hands-on approach, we offer high-quality training programs to get your team up to speed on the latest Internet marketing strategies.

You'll gain the confidence and knowledge you need to handle critical operational tasks in-house. It's the best of both worlds: the experience and insights of a full-service eMarketing consultancy, coupled with the control and discretion of a dedicated internal resource.

 

Using practical techniques explained in plain language, our training programs teach you to:

  • Build and manage a robust database of accurate, qualified contacts
  • Create customer profiles and identify key market segments
  • Collect invaluable customer data through web forms, surveys, and questionnaires
  • Craft innovative, professional email messages targeted to your database segments
  • Analyze campaign results and use them for informed future planning

Whether you're just learning the ropes or have been in the eMarketing realm for years, our training sessions will provide useful information to maximize the efficiency, effectiveness, and ROI of your campaigns.

Take our email marketing software for a FREE 14 day test drive!

Informatix Pty Ltd

ABN: 051 991 596
17 Grevillea Street
Mount Gravatt East
QLD 4122 Australia