List Management: Merging Quantity & Quality:
Just as a shiny red Corvette can't hit the open road without a tank of gas, the best-looking email campaign won't make an impact without a robust, high-quality database. Your email list is what fuels each campaign, ensuring that your messages hit the right targets to achieve the desired results.
Building and maintaining an email list can be a time-consuming, tedious process. Our comprehensive list management service makes it easy, giving you the data you need to maximize your ROI, saving you time and money while keeping you compliant with all spam laws.
We cover all the bases to ensure accurate, relevant contact information:
List building: Increasing the size of your email database requires a creative, concerted effort. We use many different approaches to build your list, including forward to a friend links, opt-in forms for newsletters and notifications, special incentives, cross-channel promotions, and affiliate links. You can also seamlessly import your existing contacts into our system and create multiple lists for targeted geographical campaigns.
List cleansing/validation: More is good, but when it comes to your email list, quality trumps quantity every time. Our data cleansing services ensure that all contact information is complete and accurate, eliminating bounced emails and improving the effectiveness of your campaigns. We also perform full de-duplication and merging of records to ensure data integrity.
Opt-ins and unsubscribes: Although our ultimate goal is encouraging prospects to join your list, we understand the importance of easy, hassle-free unsubscribes. We give your contacts full control of the process with instant opt-in forms and one-click unsubscribe links. Customers can even update their own email addresses and personal information, saving you in administrative costs and resulting in happier subscribers.
Bounce cleaning: Zero bounces is always our goal, but in the event of undeliverable emails, we'll provide instant notifications so you can make the necessary corrections or removals.
Small-Screen Impact: SMS Marketing:
Wouldn't it be great if your customers carried around their own personal billboards, ready to broadcast your targeted message at virtually no cost to you? They already are.
A whopping 2 billion people own mobile phones, and 94% of them read all text messages they receive. Not surprisingly, SMS (Short Message Service) marketing is quickly becoming one of the hottest digital advertising mediums. Can you afford not to cash in on this low-risk, high-reward opportunity?
At Informatix, our robust, intuitive SMS text messaging software is designed to help businesses:
- Boost sales and loyalty by advertising products, services, and special promotions with coupon codes
- Announce late-breaking news and offers to create a sense of urgency and intimacy
- Generate new streams of revenue through paid subscription services delivered through SMS
- Keep customers and clients informed with timely notifications and reminders
- Reach qualified prospects and customers who have specifically opted in to receive your text communications
Let Informatix show you how SMS marketing spells out success in all of these areas, and more.
Training That Gets Results:
If your company prefers a more hands-on approach, we offer high-quality training programs to get your team up to speed on the latest Internet marketing strategies.
You'll gain the confidence and knowledge you need to handle critical operational tasks in-house. It's the best of both worlds: the experience and insights of a full-service eMarketing consultancy, coupled with the control and discretion of a dedicated internal resource.
Using practical techniques explained in plain language, our training programs teach you to:
- Build and manage a robust database of accurate, qualified contacts
- Create customer profiles and identify key market segments
- Collect invaluable customer data through web forms, surveys, and questionnaires
- Craft innovative, professional email messages targeted to your database segments
- Analyze campaign results and use them for informed future planning
Whether you're just learning the ropes or have been in the eMarketing realm for years, our training sessions will provide useful information to maximize the efficiency, effectiveness, and ROI of your campaigns.
First-Class Consulting - A Wealth of Experience:
In today's challenging economy and turbulent corporate climate, more businesses are discovering the benefits of outsourcing their marketing functions. Partnering with an experienced, quality-focused consultancy could be the smartest thing you can do for your brand's exposure, confidence, and credibility.
When you work with us, we'll design a custom solution tailored to your eMarketing needs.
Our consulting services cover all aspects of the project lifecycle:
- Strategy & Planning: We'll meet with you to find out where you want to be, identify the best course to get there, and recommend the right strategy to keep you on track. The odds of success are increased through in-depth market research, customer profiling, and competitor analysis.
- Design & Execution: Once we have a clear idea of your goals, we'll craft an innovative campaign to achieve optimal positioning of your product or service. We'll manage all execution points, from data validation and list building to campaign scheduling and bounce back management.
- Post-Campaign Analysis: Not even the most carefully crafted campaign can be declared a success without the numbers to support it. We'll provide thorough reporting of performance metrics for each of your advertising communications.
We know the right questions to ask, we know how to decipher the answers, and we know how profitable online relationships are built. We'll craft a custom Internet marketing solution that will resonate with your target market, establish credibility for your brand, and set you apart from the competition